Market Reports

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WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report to retail category reports, sports, media and e-commerce reports. Here is a selection of reports we have published in the past – all based on large national samples:


Segmented Reports

Top End (R40K HHI +)
The Wealth Report
The Millionaire’s
BMC – Black Middle Class
SA Entrepreneurs Report
SA Professionals Report
SA Youth Shopper Report
The Pink Report
The Graduate Report
The SA Extrovert Study
Better off/Worse off
RBF – Rich Black Females
The Afrikaans Report

Category Reports

Top End (R40K HHI +)
Fast Food Eaters Report
SA Coffee Lovers Report
Grocery Shoppers Report
Clothing Shoppers Report
AutoBrand – The Car Report
The SA Travel Report
SA Bank Report
Insurance and investments
SA Tech Report
SA Property Owners Report
SA Kids Shopping Report
The Wine Report
The SA Security Report

Affinity Reports

The Digital Affinity Report  2017                                            The Loyalty Report
Online Shopping Report
Ubuntu Report (Giving back)
SA Sports Report (All)
SA Online – who does what online
SA DIY Report
SA Art Lovers Report
The Gambling Report
SA TV Viewers
SA Magazine Readers
SA Radio Listeners
SA Newspapers Readers


See below for details on other reports and CONTACT US for more information or to order your specific market reports.