WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.
At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.
BrandMapp Brand Profiles offer a comprehensive view of your customers across 232 measures – from demographics and psychographics to brand and media use. See these key insights as segmented views or against the profile of your competitors customers and make informed decisions about your brand plans. CONTACT US
Panel and Research Services
Using our panel of 150 000 op-in panellists we are able to offer bespoke online research solutions on a targeted basis – quickly and cost effectively. Whether it’s a turn-key solution from design to results or simply providing access to our panellists – WhyFive has the optimum solution for your research needs. CONTACT US
BrandMapp data is available on all cross-tab tools in South Africa. 12 months’ access gives you a world of unlimited insights. READ MORE
This one’s for agencies of all sorts from advertising and marketing to PR and events. Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn’t get in the pitch brief. READ MORE
WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE
We hate the idea of data dumping. So when it comes to marketing and communication strategy, our area of expertise, we are in a unique position to offer intelligent recommendations and expert opinion. READ MORE
Sakichi Toyoda, the Japanese industrialist, inventor, and founder of Toyota, introduced the ‘5 Whys’ technique in the 1930s and it remains an excellent tool.
It’s super-simple: whatever your challenge, just identify the question that needs to be answered and then ask ‘WHY?’ 5 times and you’ll get to the root cause.
It’s far more affordable than competitive offerings
It’s a landscape study that covers more than 250 measures = extremely accurate pictures of consumer segments
We are a small and agile company with minimal delay between brief and delivery
Large respondent numbers = meaningful samples.
As thought leaders in the branding world, we continually look for better ways to tell your stories using data