R10 billion – that’s the estimated CSI spend of corporate SA in 2018. And we know all about who, where and how what money is spent. But what difference does it make to the average person in the street? Does it affect where they shop, who they support and how they behave – and who do they think is the most respected CSI-driven company in South Africa? Those were the questions we set out to answer with this consumer-centric report on the world of sustainability and social responsibility. The Ubuntu Report is an annual sub-study of BrandMapp and, as such, benefits from the full sample of 30 000 respondents giving us their views on the subject of ‘giving back’.