We use online quantitative surveys to create cost-effective consumer market reports.
Our products are typically defined by vertical population segments e.g. beauty, retail, automotive; or Horizontal segments – e.g. wealth and youth. Our products are delivered in the form of published reports, technical tables, and cross-tabulated data. Purchase of WhyFive Reports is typically supported by specific data runs to your brief as well as strategic recommendations and executive presentations.
WhyFive reports are distributed on all data distribution platforms including SoftCopy, Telmar, Eighty20, Neilsen, InfoTools and Survey System.
BrandMapp is WhyFive’s premium annual landscape survey – a powerful media and product profiling tool that offers an in-depth view of the 30% of South Africans who are responsible for 86% of consumer spend. It’s a group of almost 9 million individuals including the 1 million elite ‘top-enders’ who live in households earning in excess of R25 000 per month. In short, BrandMapp paints a unique picture of economically active South Africans.
For brand planners, marketers and strategists, the real value of the BrandMapp data set lies in its ability to paint a crystal clear picture of your consumers and customers – and those of your competitors. In the ‘consumer-centric’ world we live in, a BrandMapp report will ensure that your strategic vision begins where it should: with a clear understanding of who our potential customers are, what they want and how you can satisfy their needs. And with more than 1 000 media and consumer brands covering a broad range of goods and services from banking and finances to FMCG, clothing, electronics and F&B, there’s a good chance that we can view a significant sample of your customers through the BrandMapp lens.
Put simply, if you sell products to well-heeled households you cannot go to the office without BrandMapp. Call us now to order a brand- or segment-specific report, cross-tabulated data or a presentation to your team. We can package the data in whatever way best suits your requirements.
The golf market in South Africa is worth billions of rands a year and the country’s golfers, although a relatively small group, represent a massively powerful group at the very top of the economic pyramid. But how much do we know about their actual golfing habits – how, when, where and why they play? That’s what the SA Golf Report sets out to do: paint a vivid picture of the needs, perceptions and behaviour of some 150 000 registered golfers – and an estimated 150 000 casual players – who walk the fairways of South Africa.
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA – and what drives their behaviour. Now in its second year, the survey has been designed and we are actively seeking partners to collaborate on this ambitious project. It’s as broad as it sounds. Any organisation involved in the process of building retail brands, getting and keeping customers and selling merchandise in-store or on-line should be interested. Contact us to discuss options for partnerships or to purchase the data reports.
Conducted in November 2013 the Festive Frenzy report takes an in-depth look at the predicted behaviour of middle and upper class South African consumers as they approach the silly season.
What do they expect to spend over this period? Will they spend more or less than last year? What gifts do they plan to buy and what entertainment purchases? Where will they spend their money?
How will they finance their spend and how indebted do they expect to be in early 2014. Crucial reading for brands and retailers! Click the download for the full report – with festive compliments of WhyFive.
AutoMapp is a comprehensive study of passenger vehicle owners in South Africa. In November last year 21 500 motor vehicle owners took part in the survey making this biggest of its kind in the country and a crucial strategic tool for every marketer in the automotive sector… read more
First published in 2012 The Cool Report immediately had the attention of marketers and brand managers. Here for the first time was real understanding of what cool is; who is cool and what the perceptions, behaviours and influences are of cool (and uncool) people. The second edition due out in Q3 2013 will include boosted teen representation in the respondent sample as well as the introduction of cool cliques – which make for interesting segmentation models for marketers.
Published in April 2013 this report provides invaluable insights into the hearts and minds of South African consumers on a range of matters relating to health and beauty. If you are in this market you need to have this data in order to understand the radical differences in opinions between male and female, young and old and black and white. Contact us to order the report or a tailor-made brand presentation.
Who are the buyers of men’s and woman’s fashion. What do they buy and from which stores? What do they think of the products, prices, service and the overall retail experience including in-store, promotions, advertising and loyalty cards?
The third leg of the apparel table – and one of the most elusive to manage and understand. Who actually makes the buying decisions and who are the influencers? What do these two groups think of your stores, your products, prices and your promotions?
In your customers mind food can be anything from a lifelong passion to an unavoidable grudge purchase. Who does their bulk shop in which stores and where do they top up? In each case what do they think of your products, prices, staff and services – and what are the leverage points that will convert them to your brand?