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A collection of useful insights from WhyFive February 2016
the current state of loyalty in south africa
SA LOYALTY PROGRAMMES MISSING A TRICK
With 26% of economically active South Africans using customer loyalty programmes more than they were a year ago, our burgeoning loyalty and rewards appetite is clearly still on the rise. But are SA brands adequately differentiating their loyalty programmes to stand out in a highly competitive marketplace?
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WHYFIVE LAUNCHES BRANDMAPP B
The BrandMapp survey will, in future, be conducted every six months. Now well entrenched as the country’s most comprehensive view of wealthier South Africans, the BrandMapp survey (Brand Media and Product Profiler) will now produce biannual datasets giving marketers a more current view
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pvr's and video stars
PVR's AND VIDEO STARS
When you talk about affluent South Africans, typically living in households earning R10K or more a month
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WHICH CELL PROVIDER DOES THE BEST JOB?
If there was a competition for the single phrase that epitomises how the goods and services
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SA BRAIN DRAIN 2.0 - WATCH THIS SPACE
Sir Isaac Newton probably never intended his third law to be applied to post-colonial African states. But it could certainly be argued that the arrival of democracy at the tip of Africa in 1994 was met with an almost equal
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sa brain drain 2.0 - watch this space
PITCH & WIN!
Here’s how WhyFive will help you to land new business
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do you know your audience?  
NEW BRANDMAPP REPORTS - OUT NOW

SA Cyclist Report

2016 Loyalty Report

SA Entrepreneurs Report

The Top End Report 2016

The Coffee Lovers Report

Grocery Shoppers Report – bulk and top-up

CLICK HERE TO SEE ALL REPORTS..
DO YOU KNOW YOUR AUDIENCE?
WhyFive is a company with deep roots in media and marketing, and it has always amazed us how many content-driven brands and publishers are forced to fight for advertising revenues armed with the bluntest of swords: a very faint and fuzzy view of their customers. It’s why you see so many rate cards with nebulous audience (e.g. ‘LSM 8 to 10’ and ‘25 to 50 year old women’); or worse
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