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A collection of useful insights from WhyFive December 2015
what's new and improved in brandmapp 2016
WHAT'S NEW IN BRANDMAPP 2016?
As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the core interrogation remains consistent, WhyFive Insights, the company behind the study, takes an iterative approach.

That core includes more than 200 measures and creates an exceptionally deep and wide view: full demographics, interests and pastimes, banking, insurance and financial portfolios, brand usage across multiple categories, mediagraphics and multi-channel consumption indicators, philanthropic potential and a barrage of category filters aimed at identifying consumer groups across the social spectrum.

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SA SHOPPER PARTNERSHIPS
This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for..
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government corruption survey
NO SURPRISES HERE!
A snap survey in October produced a sample of 7 256 respondents. Here’s what they think about government corruption.
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IN THE NEWS: INFOTOOLS BACKS BRANDMAPP
Infotools SA are proud to announce a partnership with whyFive insights which sees the BrandMapp 2015 data available on the Infotools Harmoni platform.
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THE SECRET OF LURING SA SHOPPERS ONLINE
Earlier this year, WhyFive, a consumer insights business focused on syndicated landscape surveys and market reports, explored online retail in South Africa. Brandon de Kock, director of storytelling at WhyFive, highlights some of the key findings from their study and the implications for SA’s e-commerce players.
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the secret of luring sa shoppers online
WHO IS OPTIMISTIC IN SA?
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MORE REPORTS FROM WHYFIVE

The SA Professionals Report

Top End Report

SA Online Shopper Report

The Loyalty Report

The Golf Report

The Entrepreneurs Report

CLICK HERE TO SEE ALL REPORTS..
SNAP SURVEY: WHAT IS THE DAMAGE TO VW?
VW is facing a massive job of trying to convince at least 30% of you that they are still a company worth respecting.
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