This annual survey is an in-depth look at the needs and perceptions of shoppers in SA and what drives their behaviour. Now in its second year, the survey design is complete, but there are still partnerships available for organisations involved in the process of building retail brands, getting and keeping customers, and selling merchandise in-store or online. Yes, it’s as broad as it sounds and, as our partner, we will work with you to tailor a bespoke silo questionnaire that answers your burning questions about the new shopper DNA. Feel free to contact us to discuss options for partnerships or to purchase the data reports.

• What are the key drivers of consumer retail behaviour?
• What do consumers think of your brand, stores, products and prices?
• What are their needs and how well do you meet them?
• How well do your competitors meet thes...

As the country’s most in-depth study of ‘middle-class-and-up’ South Africans, BrandMapp remains a vital weapon in any marketer’s armoury when it comes to profiling consumers and identifying target markets. But one of the study’s great attributes is that, while the core interrogation remains consistent, WhyFive Insights, the company behind the study, takes an iterative approach.

That core includes more than 200 measures and creates an exceptionally deep and wide view: full demographics, interests and pastimes, banking, insurance and financial portfolios, brand usage across multiple categories, mediagraphics and multi-channel consumption indicators, philanthropic potential and a barrage of category filters aimed at identifying consumer groups across the social spectrum.

But for 2016, it’s the additions and refinements that will excite a whole new group of marketers. “Although we have to be practical about the length of the survey,” explains WhyFi...

We recently sent out the shortest survey EVER - just five pertinent questions relating to issues of today. And the results were interesting to say the least!

So, in summary...

1. we were all quite positive about SA's chances of bringing the Webb Ellis trophy back home - and didn't give the Aussies a hope! (And, thankfully, not too many of you don't care about such things...)

2. VW are going to have a big job of convincing at least 30% of you that they are still a company worth respecting...

3. The overwhelming majority of you th...

Adlip interviews Stuart Lowe on #getmeto21 and the WhyFive Ubuntu Report. Click the below READ MORE to view the video.   [embed]https://www.youtube.com/watch?v=8rvmd1cOO9w[/embed]  ...

  More than half of the middle and upper classes are buying goods and services online. Who are these people? What are they buying; and what is the optimum e-commerce strategy for your brand? These were some of the key insights presented at the recent WhyFive/Emerce breakfast in Cape Town. Watch the short video of the highlights:   [embed]https://youtu.be/vjUPqee_3YY[/embed]  ...

Article courtesy of BizCommunity South Africa   Why Five and Infotools South Africa have released in partnership the Why Five BrandMapp 2015 data on the Infotools Harmoni platform...   BrandMapp is an annual dataset created by 24,500 respondents who answer 200 questions in a comprehensive online survey across 500 brand, 380 media and 70 category filters. The result is a unique landscape study of economically active South African adults who are responsible for 86% of all consumer spend in the country.   The data covers a traditionally hard to reach sector of the population, the middle class and 'top end' which is an extremely desirable but typically elusive market - 55% of the sample lives in households with more than R20,000 monthly household income including large samples all the way up to the millionaires and 'astronauts'. The dataset includes full demographi...

This groundbreaking survey set out to answer a simple question: what do the golfers of South Africa actually want from the game they love? It’s all about their golfing habits, ambitions and needs – and a vital survey for anyone involved in the broader industry of golf in SA. Why? Well, It may be a relatively small group of people (there are only about 110 000 registered club members in the country) but it’s an extremely powerful and influential one. For More info, CLICK HERE

Which course is the best in SA?

In BrandMapp 2015, we captured 15 700 pizza fans! The Pizza report is a view of the entire data set through their eyes – who are they, what else do they love doing, what sort of lifestyles do they lead, how they differ from our sample of 10 000 ‘non-pizza-fans’ – and another 200 things that anyone in the world of pizza would love to know! CLICK here to order the report....

We discovered that only 18% of middle-class-and-up South Africans actually get the flu jab – which still makes it at least a R120 million a year business. But does it actually work? To find out, WATCH this short vid.   [embed]https://youtu.be/T7KQjdFle_w[/embed]    ...

It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows what to do with it, or someone who’s got a massive set, but no clue where to start? Let’s unpack the thought… Brandon de Kock does just that.