Archive for November, 2017

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There really is some good news at last!

In just five years, the previously disadvantaged upper class has grown rapidly enough to surpass the white upper class in South Africa by at least 10% and this figure continues to rise. This is according to the recently released WhyFive BrandMapp 2017 Top End Study that annually tracks changes at the top of South Africa’s wealth triangle. South Africa may still be the most unequal country in the world in terms of rich and poor, but at least a more representative picture of the wealthier end of society is starting to emerge. “It’s extraordinary how fast things have changed at the top of South Africa’s wealth triangle and how difficult it is for marketers to get a focused view,” says Brandon de Kock, director of storytelling at WhyFive Insights. “In short, we’ve seen huge shifts in the demographic make-up of the wealthier segments over the past two years and it’s important to un...

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