Archive for September, 2015

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Article courtesy of BizCommunity South Africa   Why Five and Infotools South Africa have released in partnership the Why Five BrandMapp 2015 data on the Infotools Harmoni platform...   WhyFive BrandMapp 2015 reveals data on South Africa's top spenders BrandMapp is an annual dataset created by 24,500 respondents who answer 200 questions in a comprehensive online survey across 500 brand, 380 media and 70 category filters. The result is a unique landscape study of economically active South African adults who are responsible for 86% of all consumer spend in the country.   The data covers a traditionally hard to reach sector of the population, the middle class and 'top end' which is an extremely desirable but typically elusive market - 55% of the sample lives in households with more than R20,000 monthly household income including large samples all the way up to the millionaires and 'astronauts'. The dataset includes full demographi...

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