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This article appeared on themediaonline.co.za on 29 Jan 2015 - click here for the original post -

It’s already common parlance, but ask yourself: would you rather deal with guy who has a relatively small data set, but really knows what to do with it, or someone who’s got a massive set, but no clue where to start? Let’s unpack the thought… Brandon de Kock does just that.

‘Big data’ is hardly new – the term was coined back in the late ’90s by Nasa scientists who were facing increasing 0s and 1s coming in from satellites and things and wondering what, how and where to deal with all of them. And here in 2015, there’s still confusion about how to accurately describe it. Some like to go the ‘massive data sets that are so complex it’s hard to process them’ route, others opt for more observable, or practical factors like the fact that most big data seems to be ‘real time’ in nature – or at leas...

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