WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

 

 

  • Brand Insights

    If your brand is included as a filter in BrandMapp, we can produce a view across  250 or more measures of your consumers or audience (with full demographics and mediagraphics) either in isolation or compared with a competitive set. Simple, practical, powerful. CONTACT US

  • Cross-Tab Data

    BrandMapp data is available on all cross-tab tools in South Africa. 12 months’ access gives you a world of unlimited insights. READ MORE

  • Pitch Perfect

    This one’s for agencies of all sorts from advertising and marketing to PR and events. Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn’t get in the pitch brief. READ MORE

  • Market Reports

    WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE

  • Marketing/Comms consultancy

    We hate the idea of data dumping. So when it comes to marketing and communication strategy, our area of expertise, we are in a unique position to offer intelligent recommendations and expert opinion. READ MORE

 

Why WhyFive?

There are Five “W” questions about consumers that marketers need to answer –

  • Who are your target consumers?
  • What does your brand offer them?
  • Where does the conversation and conversion take place?
  • When does the purchase decision take place?
  • Why should people choose your brand?

Why BrandMapp?

  • Cheaper
    It’s far more affordable than competitive offerings
  • Deeper
    It’s a landscape study that covers more than 250 measures =  extremely accurate pictures of consumer segments
  • Faster
    We are a small and agile company with minimal delay between brief and delivery
  • Wider
    Large respondent numbers = meaningful samples.
  • Sharper
    As thought leaders in the branding world, we continually look for better ways to tell your stories using data