WhyFive is a consumer insights business focused on syndicated landscape surveys and market reports.

Our innovative approach to online research delivers crucial insights for marketers across all business sectors.

At WhyFive we believe in the power of strategic insights that unpack the WHY behind human needs, perception and behaviour. Using imaginative and creative online surveys that shed light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

 

 

  • Survey Partnerships

    Include your brand filters in our major surveys and brief us on your own “silo” survey. Partnerships available in both Brandmapp (October) and SA Shopper (March) every year. CONTACT US

  • Cross-Tab Data

    BrandMapp and SA Shopper core data is available on all cross-tab tools in South Africa. 12 months’ access gives you a world of unlimited insights. READ MORE

  • Brand Profiles

    A slide pack showing your customers versus your competitor’s customers across more than 200 measures – with full demographics and mediagraphics. READ MORE

  • Pitch Perfect

    Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn’t get in the pitch brief. READ MORE

  • Market Reports

    WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE

  • Brand Health Tracker

    Your brand health tracker need not cost a fortune and take months to deliver. WhyFive offers an agile approach to measuring brand health and U&A studies. READ MORE

 

 

 

Why WhyFive?

There are Five “W” questions about consumers that marketers need to answer –

  • Who are your target consumers?
  • What does your brand offer them?
  • Where does the conversation and conversion take place?
  • When does the purchase decision take place?
  • Why should people choose your brand?

Why online research rocks…

  • Cheaper
    It’s far more affordable than traditional ‘clipboard’ research.
  • Deeper
    People will give you their time – if you ask the right questions!
  • Faster
    From concept to insights – we can turn projects around in days.
  • Wider
    Large sample sizes target = serious segmentation.
  • Better
    Digital technology opens up a world of new possibilities.