WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.
At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.
If your brand is included as a filter in BrandMapp, we can produce a view across 250 or more measures of your consumers or audience (with full demographics and mediagraphics) either in isolation or compared with a competitive set. Simple, practical, powerful. CONTACT US
BrandMapp data is available on all cross-tab tools in South Africa. 12 months’ access gives you a world of unlimited insights. READ MORE
This one’s for agencies of all sorts from advertising and marketing to PR and events. Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn’t get in the pitch brief. READ MORE
WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE
We hate the idea of data dumping. So when it comes to marketing and communication strategy, our area of expertise, we are in a unique position to offer intelligent recommendations and expert opinion. READ MORE
There are Five “W” questions about consumers that marketers need to answer –
- Who are your target consumers?
- What does your brand offer them?
- Where does the conversation and conversion take place?
- When does the purchase decision take place?
- Why should people choose your brand?
It’s far more affordable than competitive offerings
It’s a landscape study that covers more than 250 measures = extremely accurate pictures of consumer segments
We are a small and agile company with minimal delay between brief and delivery
Large respondent numbers = meaningful samples.
As thought leaders in the branding world, we continually look for better ways to tell your stories using data