WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.

 

 

  • Brand Profiles

    BrandMapp Brand Profiles offer a comprehensive view of your customers across 232 measures – from demographics and psychographics to brand and media use. See these key insights as segmented views or against the profile of your competitors customers and make informed decisions about your brand plans. CONTACT US

  • Panel and Research Services

    Using our panel of 150 000 op-in panellists we are able to offer bespoke online research solutions on a targeted basis – quickly and cost effectively. Whether it’s a turn-key solution from design to results or simply providing access to our panellists – WhyFive has the optimum solution for your research needs. CONTACT US

  • Cross-Tab Data

    BrandMapp data is available on all cross-tab tools in South Africa. 12 months’ access gives you a world of unlimited insights. READ MORE

  • Pitch Perfect

    This one’s for agencies of all sorts from advertising and marketing to PR and events. Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn’t get in the pitch brief. READ MORE

  • Market Reports

    WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE

  • Marketing/Comms consultancy

    We hate the idea of data dumping. So when it comes to marketing and communication strategy, our area of expertise, we are in a unique position to offer intelligent recommendations and expert opinion. READ MORE

 

Why WhyFive?

Sakichi Toyoda, the Japanese industrialist, inventor, and founder of Toyota, introduced the ‘5 Whys’ technique in the 1930s and it remains an excellent tool.

It’s super-simple: whatever your challenge, just identify the question that needs to be answered and then ask ‘WHY?’ 5 times and you’ll get to the root cause.

Why BrandMapp?

  • Cheaper
    It’s far more affordable than competitive offerings
  • Deeper
    It’s a landscape study that covers more than 250 measures =  extremely accurate pictures of consumer segments
  • Faster
    We are a small and agile company with minimal delay between brief and delivery
  • Wider
    Large respondent numbers = meaningful samples.
  • Sharper
    As thought leaders in the branding world, we continually look for better ways to tell your stories using data