WhyFive is a consumer insights consultancy powered by a unique South African data set called BrandMapp.

At WhyFive we believe in the power of understanding the WHY behind human needs, perception and behaviour. Using an imaginative and creative online survey that sheds light on all sorts of ‘whys’, we uncover facts that lead to insights, that ultimately inform strategy. It’s how we hope to make tomorrow a little better than today.




Why WhyFive?

There are Five “W” questions about consumers that marketers need to answer –

  • Who are your target consumers?
  • What does your brand offer them?
  • Where does the conversation and conversion take place?
  • When does the purchase decision take place?
  • Why should people choose your brand?

Why BrandMapp?

  • Cheaper
    It’s far more affordable than competitive offerings
  • Deeper
    It’s a landscape study that covers more than 250 measures =  extremely accurate pictures of consumer segments
  • Faster
    We are a small and agile company with minimal delay between brief and delivery
  • Wider
    Large respondent numbers = meaningful samples.
  • Sharper
    As thought leaders in the branding world, we continually look for better ways to tell your stories using data